It's a Mad, Mad, Mad, Mad World

Tonight, the night after Mad Men aired its season premiere following a 17-month hiatus, The Nomad opens its doors for dinner and feeds the buzz around Madison Avenue.

The NoMad comes to us via Daniel Humm, the chef at Eleven Madison Park, and Will Guidara, who is EMP's manager.  The restaurant will serve breakfast, lunch, and dinner, and it all looks pretty damn good.

You can't smoke there but you'll likely get one hell of an old fashioned if you want to stop in after a day at the office.

The Nomad Will Bring Wanderers

The Nomad is the new project from Eleven Madison Park chef Daniel Humm and Will Guidara, EMP's manager.  The two started their own company together, appropriately named MadeNice, and the NoMad restaurant is the second property to their name.  The other being Eleven Madison Park, which the team bought from Danny Meyer last year.

The restaurant is opening in the hotel, at 1170 Broadway (at 28th Street), in the neighborhood with the same name, which stands for north of Madison Square Park.  It is in the vein of The Breslin and John Dory Oyster Bar, a hotel/restaurant concept with food as enticing as the decor.

Daniel Humm plans a more casual menu than EMP and will offer a la carte options that include a chicken dish with black truffles and foie gras that showcases his ability to pamper the palate.  As if the project needs any more credibility, they get Brooklyn cred for the Le Poulet, a beer made by Brooklyn Brewery specifically designed to wash down said chicken.

The restaurant opens Monday and will start taking reservations tomorrow.