Navigating a wine list can be a daunting experience. When the options exceed 600, as is the case at Otto Enoteca e Pizzeria, the experience can be overwhelming. Many factors go into curating a wine list and one of the most important is pricing. Restaurants markup wine at roughly 3 times what they pay for it. If a wine is purchased at $20 per bottle, the restaurant will charge $60. In retail, wines are marked up at one and a half times the purchase price. The same $20 bottle would retail for $30. There are certainly variations to the rule, but this markup structure is common ground here in the city.
When Otto opened in 2003, wine was marked up according to prices that were in place that year. A 1997 Barolo may have cost the restaurant $40 in 2003, so it's priced on the list at $120. Ten years later, that same bottle of Barolo is likely to go for $60; which would have it at $180 on a list that's being put together today. This situation occurs all over Otto's wine list and it makes for some incredible values, you just have to know where to look. As Otto approaches its ten-year anniversary, we decided to take a look at their decade old wine list and come up with a road map for you.
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